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Welcome and thank you for visiting the Bullseye Ai’s website.
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The protection of personal information is an important issue for us, so it is essential to comply with the requirements of all applicable laws in this regard. As a result, we are committed to protecting all personal information collected and used in the course of our activities.

Privacy Policy

Last Updated: 18-01-2024

1. Cookies - General Information

When you visit a website, it may store or retrieve information on your browser, primarily in the form of cookies. This information may be about you, your preferences, or your device and is primarily used to make the site work the way you want it to. Information does not generally identify you directly, but it can provide you with a more personalized web experience. Because we respect your right to privacy, you can choose not to allow certain types of cookies. However, blocking certain types of cookies may have an impact on your experience of the site and the services we are able to offer you.

A cookie is a small piece of data (text file) that a website — when visited by a user — asks your browser to store on your device in order to remember information about you, such as your language preference or login details. These cookies are set by us and called first-party cookies. We also use third party cookies — which are cookies from a domain different from the domain of the website you are visiting — for our advertising and marketing efforts.

This cookie notice applies to our website as defined in our privacy notice and provides transparency about the cookies used.

2. Types of Cookies

We use persistent and session-based cookies and similar technologies such as web beacons to increase usability and to compile information about how our website is used. Cookies are created either by us (first-party cookies) or by third party providers determined by us (third-party cookies). The following describes the types of cookies we use:

Click on the “cookie” icon at the bottom left of this page to open the cookie banner and get a list of all cookies currently in use on our website.

3. Cookie Settings

If you want to review and/or change your cookie settings for this website, please click on the “cookie” icon at the bottom left of this page to open the Privacy Preference Center. You can always change these settings by going back to this page and making your updates.

You can prevent the use of cookies in general if you prevent your browser from storing cookies. Please note that choosing to disable cookies may limit your use of certain features or functions on our website. You can also manually disable some third party cookies by following the instructions provided in their privacy notices (see below).

4. Third-Party Cookies

Third-party cookies are cookies that can collect data on web domains owned or operated by various entities, primarily for the purpose of tailoring advertising based on preferences or interests known or inferred from the data collected. In order to disable some cookies from these third party cookies, please access the links listed below and follow the instructions provided.

Third party
Description
Privacy Notice
Facebook

Marketing Cookie:
Our website uses the “Facebook Pixel” developed by Facebook, Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) (“Facebook”). This tool is an advertising cookie that makes it possible to track the behavior of users who have clicked on a Facebook ad. The effectiveness of Facebook ads can then be evaluated for statistical and market research purposes, which can contribute to the optimization of future advertising measures. The data we obtain through this process is anonymous, which means it gives us no way of tracking down a user's identity.

Facebook Ad Preferences
Google

Functional and Marketing Xookies:
• The Google Tag Manager is a tool to allow the monitoring of activities. The tag manager does not process any personal data, as it is only used to manage other services, for example Google Analytics, etc.

• Google reCAPTCHA is used to check whether the data entered on our website (for example in a contact form) was entered by a human or by an automated program to prevent abusive automated entries into web forms. For the analysis, reCAPTCHA evaluates various information (for example, the IP address, the duration of the visitor's visit to the website or the mouse movements made by the user).

• This website uses Google Analytics and Google Ads conversion tracking — a web analysis service to evaluate your pseudonymous use of the website or application and to compile reports on your website activity and Internet use. The reports provided by Google are used to analyze the performance of our website and the success of our marketing campaigns. Our website uses Google Analytics with the extension “_anonymizeIp ()”, which means that IP addresses are only used in abbreviated form in order to avoid direct correlation with specific persons. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. These services are provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The entity responsible for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Privacy Preferences
LinkedIn

Marketing Cookie:
Our website uses the” LinkedIn Insight Tag ” from LinkedIn. The provider is LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA). The entity responsible for users in the EU/EEA and Switzerland is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin2, Ireland (“LinkedIn”). With the help of the LinkedIn Insight Tag, we are able to analyze the success of our campaigns within the LinkedIn platform or to determine target groups for them based on the interaction of users with our website. The LinkedIn Insight Tag allows for the collection of metadata such as IP address information, timestamp, and events such as page views.

LinkedIn Advertising Preferences

You can also disable certain third-party cookies by visiting the Digital Advertising Alliance (DAA) website, available at optout.aboutads.info or on www.youronlinechoices.eu for European visitors.

We do not knowingly share information with third party advertising or marketing services through the use of cookies that would constitute a “sale” of your personal information as that term is defined by Canada's Privacy Act (R.S.C. (1985), c. P-21).

4. Consent

When we collect information about you, we first seek your written consent for the collection, use, or disclosure of your information for the specified purposes. We ask for your consent for each new use, disclosure, or collection of your personal information, or if there is a change in the purposes for which it was collected. We are committed to using the information provided only for the purposes for which it was collected and to keep it for the time necessary to perform the service requested. However, we may collect, use, or disclose this information without your consent when permitted or required by law. In certain specific circumstances, we may collect, use, or disclose personal information without your notice or consent, such as when legal, medical, or security reasons make it impossible or unlikely to obtain your consent, or when this information is necessary to investigate a possible breach of contract, prevent or detect fraud, or enforce the law.

5. Access to Personal Information

Access to your personal information is restricted to authorized personnel. We ensure that these individuals are qualified to access this information and that such access is required as part of their duties.

6. Request for Access to Information and Changes

You have the right to know if we hold personal information about you and to see that information. You can also ask questions about how this information was collected, used, and disclosed, and who was collected, used, and disclosed. We will respond to your request within a reasonable time from the date we receive your written request, and reasonable fees may apply. In some specific situations, we may refuse to provide the information requested. Exceptions to your right of access include cases where the information requested relates to other individuals, where disclosure is prohibited by law, where security or copyright reasons apply, where obtaining this information would be expensive or privileged, or when it is related to litigation. To request access to your personal information or to request changes, please contact the Privacy Officer at the following address:

7. Personal Information Protection Officer

David Proulx
CEO & co-founder of Bullseye Ai
davidp@bullseyeai.com
+1 514 473-6844

8. Complaints and Questions

If you have concerns about the protection of your personal information, you can contact the Privacy Officer at the address listed above. Any complaint concerning the protection of personal information should be directed to the person responsible for the protection of personal information. We will investigate each complaint and take appropriate action, including changing our policies and practices if necessary.

9. Training and Awareness

We promote best practices and respect for rights in terms of transparency and the protection of personal information through various approaches:

10. Application

If you believe that our company has not adhered to the principles set out in this policy, please contact the Privacy Officer. We will act quickly to identify and correct any issues. Please include “Privacy Protection” in the subject line of your message.

11. Privacy Policy Update

This policy should be reviewed every three years and updated if there is a significant change in legislation or regulatory requirements.

Created and Updated: (18-01-2024)

Next Scheduled Update: (18-01-2027)